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Hard Rock News


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Hard Rock Hotel and Casino - Las Vegas closes it's doors, permanently.

After 25 years, the stage has gone dark as Hard Rock says goodbye to Las Vegas. 

At 6 p.m., Richard Bosworth, CEO of Hard Rock owner JC Hospitality, presided over a short door-chaining ceremony signifying the end of an era. As things quickly come & go in Vegas, it's 25 years is quite a respectable run.










“This is something you don’t see every day, chaining a hotel and casino like this,” Bosworth said as he secured the lock & chain. “I want to thank Las Vegas. What a send-off you gave this property this week. It got a proper farewell.”

The property just east of the Strip on Harmon Avenue saw February 3rd, 2020 as it's last day of business.

The famous rock ‘n roll memorabilia cases now empty. The blasting music replaced by erie silence and a feeling of sadness to see it all go.

The Hard Rock Cafe portion of the hotel was demolished in November 2019, after the cafe's exterior 82-foot-tall guitar had been moved to the Neon Museum.

The Next Chapter: Virgin Hotels

The Hard Rock was purchased by Virgin Hotels in partnership with a group of investment firms. Virgin founder Sir Richard Branson announced plans to renovate the property and re-brand it as Virgin Hotels Las Vegas.

The renovation project is expected to cost more than $200 million, with planned opening in November 2020. Virgin Hotels Las Vegas will have a modern desert design. The casino will measure 60,000 sq ft, an increase from the Hard Rock's current casino.  Virgin Hotels' casino will be operated by Mohegan Gaming and Entertainment, an affiliate of the Mohegan Tribe. It will be the first Native American tribe to operate a Las Vegas casino.  The hotel will include 1,504 rooms, and will be operated by Virgin Hotels.

The new resort will also feature 14 renovated restaurants and two entertainment venues.  Also featured will be 110,000 sq ft of meeting and event space. Only a small portion of the Hard Rock's memorabilia would be displayed at Virgin Hotels.




Archived Hard Rock News & Views

2/7/09  Old Joint closes

The Joint (hard Rock's concert venue) was closed in order to continue the expansion. The new, larger Joint is still under construction. The space that the old venue occupied will be used as expanded casino space.

6/9/08  Funding Fully Secured for Hard Rock Expansion

According to CNN, the joint venture of Morgans Hotel Group and DLJ Merchant Banking Partners has closed on the $620-million loan, funding the Hard Rock expansion.  

1/14/08  Expansion Construction Finally Under Way

No changes have been made to the plans since the March 2007 announcement of the Hard Rock's major expansion. The resort will remain open during construction. The podium expansions are under construction now and the towers will break ground in March. The new expansion and all interior changes should be completed in late 2009.

The expansion will cover eight of the 23 undeveloped acres, leaving
15 acres for future development.





Rendering shows the expanded pool area, the South Tower, and the convention facilities. 


3/13/07 New Owners of Hard Rock Announce Expansion Plans

The $760-million project will uses eight of the adjacent 23 acres
and will include:

  • 860 new rooms

  • a 17-story, hotel tower

  • a 15-story, all-suite VIP South Tower

  • New spa and health club

  • a new nightclub

  • several new restaurants

  • 30,000sq. ft. of new retail space

  • converting the existing surface parking lot to a 60,000-sq. ft. convention center

  • converting the existing "The Joint" concert venue into 35,000 sq. ft. of new casino space (more than doubling the existing 30,000-sq. ft. casino)

  • adding a new, larger "The Joint" (with a capacity of 4,000)

  • an expanded pool area

  • a complete remodel of the existing rooms and public areas



The photo (above (left) shows the land the expansion will use (in blue) the existing apartment complex will be demolished.  The rendering above (above-center), shows the planned expansion area (blue) and possible future use of the remaining land (green) as a possible residential element. Curious, is the use of the former Las Ramblas land (purple) which is now owned by the Africa Israel and marked Africa Israel Project on THE Map.

Update 7/6/07   The purple area (above) once owned by the Edge Group, has been sold to (an Israeli company) along with the former  W Hotel and DR Horton land. African Israel Investments plans a major development on the entire 60 acres. So, the purple area will not be part of the Hard Rock expansion.




Hard Rock Construction Photos


Top row - the (now open) HRH Tower

Middle row - The new expanded casino which utilizes the space from the old The Joint. This expansion virtually doubles the casino space.
Bottom row- the lobby for the HRH Tower is very dark and very cool
and a blurry shot of the new floor plan.

Photos 1/15/09 by Mark Adams




The Paradise (north) Tower is open while the all-suites HRH (south) Tower is slated to open on 12/28/09/

Work on the expanded pool area is still underway.

Frank Zappa adorns the elevator lobby on the 16th floor of the Paradise tower.

Photos 11/25 and 12/03/09 by Mark Adams


The first tower is topped-off and work on the second
tower is underway.

Photos 10/19/08 by Daniel Harris



Construction at the Hard Rock is moving along quickly.
The first tower is two floors from topped and the
second tower is under construction.
Photos 9/15/08 by
Dan Sheffer

The casino expansion is taking shape.
Photo by Aaron Auxier



The progress on Hard Rocks expansion is shown in these photos taken on 7/15/08 by Aaron Auxier.


4/26/08 Jeremy Smiech sent in the first set of construction photos.
Far Left: The west-side looking south shows suites tower foundation in the foreground and the new hotel tower foundation in the background.
Center: From the parking garage, you can see the suites tower construction.
Near Left: Looking south, down Paradise Road, the old surface parking lot is being converted to conference space.  


Older News


NEWS 2/5/07   Hard Rock Hotel and Casino Purchased by Morgans Hotel Group

The Hard Rock Hotel and Casino was purchased by Morgans Hotel Group for $770 million.  Morgans also owns the renowned Delano and Mondrian brands which are both being built at Boyd's Echelon  on the Stardust site.  The purchase includes the resort and the 23 undeveloped acres adjacent to the resort, where the cancelled, Hard Rock Condos were originally planned. 

Morgans plans to keep the Hard Rock name and develop the vacant land, expanding the resort. Details will be revealed by March 1, 2007

3/04/06   Hard Rock Condos (Cancelled)

The (now defunct) Hard Rock Condo project details

Anchoring the east end of the Harmon Corridor, the Hard Rock Hotel condo project will be comprised of 800 condo hotel units called "The Flats", 372 luxury high rise condos called "The Residences" and 36 private beachside villas called "The Bungalows" on 24 lushly landscaped acres adjacent to the existing pool area.

The new towers will have 80% glass exteriors and contemporary ultra modern interiors with exquisite high end finishes. Included in this expansion is a Boardwalk, retail shopping, additional beach entry pools and four new restaurants. Additionally, The Joint will be reconstructed to a larger, state-of-the-art music venue concert hall.

The Flats
These Las Vegas condo hotels will be two towers totaling around 800 suites with a mixture of fully furnished 550 ft studios and 1,100 sq. ft one bedroom units. These condos can be put into the hotel inventory so that owners may share in room rental revenues when they are not in residence. It is anticipated that the studios will be priced starting in the mid $400s and the one bedrooms will be priced starting in the mid $800s.

The Residences
There are three high rise towers with 372 units in The Hard Rock Residences, with one-, two- and three-bedroom units from 1,200 to 3,600 sq. ft. The two and three bedroom condos will be bi-level wall to wall units, and the towers will feature private parking, valet, and concierge service. There will be no central corridors in these buildings, so each unit will have direct elevator access. Pricing will start in the low $1-million range for these condos.

The Bungalows
The private beach-side bungalows will have a South Beach look and a Malibu feel. These will be exclusive single family villas with their own private pool starting in the high $2 millions. Each will range from 1,800 square feet to 3,600 square feet, built on 900 square foot pads with either 2, 3 or 4 stories.

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